One Founder + One Product Engineer

It's my personal experience that you can scale a product launch down to one founder and one product engineer. This is because the product-thinking occurs together with the founder in the room - in a working session. In this session you can sync deeply on what you want for the product - and what is technically feasible. What needs to be regarded as experimental, and what is doable right away. Keeping these expectations clear is tremendously gratifying for both founder and product engineer.

If a founder can temporarily sacrifice great design for a working, incremental prototype, they can learn more quickly what will work - ultimately, what is sellable.

The polish can and does come later.

Your working session is your refinement, is your sync up. It is both a satisfying and intense experience.